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rebranding

Dr. Cheryl Wood

Before collaborating with us, Dr. Cheryl Wood's visual brand didn't accurately reflect her value and impact as an International Motivational Speaker, 11X Best-Selling Author, Corporate Trainer and Leadership Coach. We fixed that.

We started Dr. Wood's project with an in-depth brand strategy session to help identify and prioritize her audiences. We created customer profiles for these audiences and even gave them names. We uncovered their demographics, psychographics, pain points, challenges and how Dr. Wood could not just meet their expectations, but far surpass them. This was a critical step in ensuring that we craft a visual identity that instantly connects with her target audiences.

Website Before & After

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